{"id":1924,"date":"2025-09-12T18:17:57","date_gmt":"2025-09-12T18:17:57","guid":{"rendered":"https:\/\/openthink.com.br\/digital\/?p=1924"},"modified":"2026-04-28T19:20:08","modified_gmt":"2026-04-28T19:20:08","slug":"grassroots-marketing","status":"publish","type":"post","link":"https:\/\/openthink.com.br\/digital\/2025\/09\/12\/grassroots-marketing\/","title":{"rendered":"Social innovation guide &#8211; Grassroots Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1924\" class=\"elementor elementor-1924\">\n\t\t\t\t<div class=\"elementor-element elementor-element-114c510a e-flex e-con-boxed e-con e-parent\" data-id=\"114c510a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1df66ba4 elementor-widget elementor-widget-text-editor\" data-id=\"1df66ba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\">\n  <object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" style=\"width: 100%; height: 600px;\" data=\"https:\/\/openthink.com.br\/digital\/wp-content\/uploads\/2025\/09\/20250912-GRASSROOTS-MARKETING-011.pdf\" type=\"application\/pdf\" width=\"300\" height=\"150\" aria-label=\"Incorporado de 20250912 GRASSROOTS MARKETING 01[1].\"><\/object>\n  \n  <a id=\"wp-block-file--media-9a5e88f9-db1d-4278-9c9b-a60e69150ab8\" href=\"https:\/\/openthink.com.br\/digital\/wp-content\/uploads\/2025\/09\/20250912-GRASSROOTS-MARKETING-011.pdf\">20250912 GRASSROOTS MARKETING 01[1]<\/a>\n  \n  <!-- bot\u00e3o com espa\u00e7amento e cor cinza -->\n  <a class=\"wp-block-file__button wp-element-button\" \n     href=\"https:\/\/openthink.com.br\/digital\/wp-content\/uploads\/2025\/09\/20250912-GRASSROOTS-MARKETING-011.pdf\" \n     download=\"\" \n     aria-describedby=\"wp-block-file--media-9a5e88f9-db1d-4278-9c9b-a60e69150ab8\"\n     style=\"margin-top: 20px; display: inline-block; background-color: #6c757d; color: #ffffff; padding: 10px 20px; border-radius: 5px; text-decoration: none;\">\n     Baixar\n  <\/a>\n<\/div>\n\n\n\n<p>Em um cen\u00e1rio onde grandes redes dominam os mercados locais, pequenas empresas enfrentam o desafio de se destacar e conquistar clientes. \u00c9 nesse contexto que o <strong>Grassroots Marketing<\/strong> surge como alternativa poderosa: estrat\u00e9gias de engajamento comunit\u00e1rio que priorizam autenticidade, relacionamento humano e crescimento org\u00e2nico.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc9b848 e-flex e-con-boxed e-con e-parent\" data-id=\"cc9b848\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e92695a elementor-widget elementor-widget-html\" data-id=\"e92695a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"share-bar\" style=\"margin-top:30px; display:flex; gap:12px; align-items:center;\">\r\n  <span style=\"font-weight:600; font-family:sans-serif;\">Compartilhar:<\/span>\r\n\r\n  <!-- Facebook -->\r\n  <a class=\"share-btn\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=URL\" target=\"_blank\" rel=\"noopener\"\r\n     style=\"width:36px;height:36px;background:#1877F2;border-radius:50%;display:flex;align-items:center;justify-content:center;text-decoration:none;\">\r\n     <img decoding=\"async\" src=\"https:\/\/cdn.jsdelivr.net\/gh\/simple-icons\/simple-icons\/icons\/facebook.svg\" width=\"18\" height=\"18\" style=\"filter:invert(1)\">\r\n  <\/a>\r\n\r\n  <!-- WhatsApp -->\r\n  <a class=\"share-btn\" href=\"https:\/\/api.whatsapp.com\/send?text=URL\" target=\"_blank\" rel=\"noopener\"\r\n     style=\"width:36px;height:36px;background:#25D366;border-radius:50%;display:flex;align-items:center;justify-content:center;text-decoration:none;\">\r\n     <img decoding=\"async\" src=\"https:\/\/cdn.jsdelivr.net\/gh\/simple-icons\/simple-icons\/icons\/whatsapp.svg\" width=\"18\" height=\"18\" style=\"filter:invert(1)\">\r\n  <\/a>\r\n\r\n  <!-- LinkedIn -->\r\n  <a class=\"share-btn\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=URL\" target=\"_blank\" rel=\"noopener\"\r\n     style=\"width:36px;height:36px;background:#0077B5;border-radius:50%;display:flex;align-items:center;justify-content:center;text-decoration:none;\">\r\n     <img decoding=\"async\" src=\"https:\/\/cdn.jsdelivr.net\/gh\/simple-icons\/simple-icons\/icons\/linkedin.svg\" width=\"18\" height=\"18\" style=\"filter:invert(1)\">\r\n  <\/a>\r\n\r\n  <!-- X (Twitter) -->\r\n  <a class=\"share-btn\" href=\"https:\/\/twitter.com\/intent\/tweet?url=URL\" target=\"_blank\" rel=\"noopener\"\r\n     style=\"width:36px;height:36px;background:#000;border-radius:50%;display:flex;align-items:center;justify-content:center;text-decoration:none;\">\r\n     <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.jsdelivr.net\/gh\/simple-icons\/simple-icons\/icons\/x.svg\" width=\"18\" height=\"18\" style=\"filter:invert(1)\">\r\n  <\/a>\r\n<\/div>\r\n\r\n<script>\r\n  const url = encodeURIComponent(window.location.href);\r\n  document.querySelectorAll(\".share-btn\").forEach(a=>{\r\n    a.href = a.href.replace(\"URL\", url);\r\n  });\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa165d7 e-flex e-con-boxed e-con e-parent\" data-id=\"fa165d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-738f245 elementor-widget elementor-widget-image\" data-id=\"738f245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"120\" src=\"https:\/\/openthink.com.br\/digital\/wp-content\/uploads\/2025\/07\/Guide-avatar-site.png\" class=\"attachment-large size-large wp-image-1271\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Em um cen\u00e1rio onde grandes redes dominam os mercados locais, pequenas empresas enfrentam o desafio de se destacar e conquistar 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